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10 Essential Digital Marketing Terms You Should Know!

 

1) SEO (Search Engine Optimization):

SEO helps to rank a website and increase its visibility of the website through writing content and optimizing it to the relevant keywords. Getting backlinks from relevant websites.


2) SEM (Search engine marketing)

SEM is a way of promoting the website via paid ads in search engines like Google ads, and Bing ads, and it is the same way of SEO by increasing visibility through Paid ads.


3) PPC (Pay Per Click):

PPC is to make people do some action on the website like add to the cart, and click to call, and we pay to the ads platform like meta ads, Google ads, etc…


4) SMM (Social Media Marketing):

Social media helps to improve brand awareness through social media platforms both organic and paid. Social media marketing is now a backbone to increase brand awareness and reach potential customers.


5) Content Marketing:

To create essential content for people looking for a service or a product. So they know more about the product or service you provide for them.


6) Landing page:

Landing pages are standalone pages the user will land on and learn more about the products or services, and it is also known as lead capture pages. it is


7)CTR (Click through rate):

CTR is a percentage of how many clicks happened against impressions of the web pages. It is calculated as CTR = No. of Clicks/Impressions.


8) ROI (Return on investment):

ROI is how much profit we get from investing. It is a most essential term you should know as a digital marketer this way you can calculate the performance of how the campaign worked.


9) CTA (Call to action):

It is a way of asking people to take specific actions on a website or an advertisement. Is a term that prompts immediate action.


10) CPM (Cost Per Impressions):

CPM is a term for calculating the cost per 1000 peoples reached your audience. It is

a buying model used in display ads.

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